Sterling has been featured in Forbes, NY Times, done a Ted Talk, he is a master innovator, an internationally-recognized thought leader, and top-rated keynote speaker. His message is this: discomfort leads to transformation and innovation. The only way out is through, we must go through the discomfort because on the other side is an opportunity to grow, change and live up to our greatest potential.
In this interview, Sterling shares his defining moment, one most of us can relate to, a rock bottom so to speak. We’ve all had this in some shape or form, the question becomes how uncomfortable do we have to get to change.
Sterling shares how we are biologically programmed to protect ourselves from discomfort but that we shouldn’t protect ourselves from it we should expose ourselves to it and take steps toward the discomfort. That knowledge alone is great but without action it’s meaningless. He gives actionable steps on how to achieve this: 1. set an impossible goal, outside of what you could reasonably accomplish, just outside your comfort zone, declare it. 2. take measurable action- in doing this- you’ve got to say new things, do new things, some of those things are uncomfortable. 3. share those results, the success and the failure. Continuing this over and over again will not only yield different results but build momentum and build confidence.
Ultimately look for opportunities in your life to be uncomfortable, declare those things, take action. Discomfort is your access to achieve your greatest potential.
TUNE IN:
LINKS:
SHOW NOTES:
-
1:38 What Sterling does & his defining moments
-
5:25 Sterling belief on innovation
-
6:14 Biology of our brains- avoid the things that are dangerous
-
7:37 knowledge without action is meaningful – practical tools
-
10:00 actionable steps one can take
-
12:09- advice for someone who is afraid or doesn’t know how to take those risks
-
15:43 common pitfalls
-
17:37 is suffering necessary?
